A dollar is a loonie, $2 is a toonie. Could a $20 be a Vimy?
“I don’t want to diminish the cause at all — the cause is really important — but the odds are long that this rebranding of the $20 bill will work,” ...
Birks and Tiffany & Co: Battle of the Blue Jewelry Boxes
A quote from yours truly in the National Post, in an interview related to Birks’ entry to the United States. Something that did not make print was my view that the ...
Indigo shares plunge
WestJet trademarks potential names for regional carrier
Andris Pone, Coin Branding Inc. president, said WestJet might be missing an opportunity to differentiate the product in the minds of consumers. He recognized why WestJet is keeping its branding ...
Cult skin cream sets sights east
Branding consultant Andris Pone, chief namer at Andris and Associates Brand Naming in Toronto, said the therapeutic skin moisturizer’s success hinges on the story of its creation and consumer testimonials. ...
Aliens ‘natural fit’ for Mobilicity
Branding consultant Andris Pone, chief namer at Andris and Associates Brand Naming in Toronto, has a different point of view. “It is almost beside the point whether aliens are intrinsically ...