Aliens ‘natural fit’ for Mobilicity
Branding consultant Andris Pone, chief namer at Andris and Associates Brand Naming in Toronto, has a different point of view. “It is almost beside the point whether aliens are intrinsically ...
Steam Whistle campaign seems to be an acquired taste
Andris Pone is a Toronto-based brand strategy consultant Full disclosure: Steam Whistle is my favourite beer. I’ve fully bought in to its premium/craft/heritage brand position, embodied in the historic Steam ...
Images are inspiring, voiceover is grand, but we’re not reinventing GM
Andris Pone is a Toronto-based brand strategy consultant. The concept of reinvention is rich with authenticity for GM, allowing us to buy in on several levels. For example, an inventive ...
Travelling, without being a tourist (Canadian Tourism Commission)
Andris Pone is a Toronto based brand strategy consultant. These TV spots are beautifully shot. The extraordinary experiences captured certainly justify the incredulity of the words that flash on the ...