How to have a smooth succession
AdvisorDrive with Andris Pone and guest Ian Ardill.
Indigo shares plunge
WestJet trademarks potential names for regional carrier
Andris Pone, Coin Branding Inc. president, said WestJet might be missing an opportunity to differentiate the product in the minds of consumers. He recognized why WestJet is keeping its branding ...
Aliens ‘natural fit’ for Mobilicity
Branding consultant Andris Pone, chief namer at Andris and Associates Brand Naming in Toronto, has a different point of view. “It is almost beside the point whether aliens are intrinsically ...
Steam Whistle campaign seems to be an acquired taste
Andris Pone is a Toronto-based brand strategy consultant Full disclosure: Steam Whistle is my favourite beer. I’ve fully bought in to its premium/craft/heritage brand position, embodied in the historic Steam ...
Images are inspiring, voiceover is grand, but we’re not reinventing GM
Andris Pone is a Toronto-based brand strategy consultant. The concept of reinvention is rich with authenticity for GM, allowing us to buy in on several levels. For example, an inventive ...