Indigo shares plunge

“I am not surprised at a time when they are changing like this that they are having trouble, but I think they could very much turn it around,” said Andris Pone, president of Toronto-based marketing agency Coin Branding. “[Ms. Reisman] has already managed to make that brand about much more than books. The brand is so well-known and it is a major destination for gifts.”

Financial Post

November 6, 2013

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