Tessa is serious about a lot of things.  Being outside on the water, hiking, camping and spending time with her loved ones, for example.  And being a worship leader in her church’s band.

But here’s the thing she’s most serious about: humour.

“I feel like there is no better way to cope or have a positive outlook on life.  People need more sunshine in their lives.  If you have humour or joy all around, that is an attractive system. People want to go where the light is.”

Tessa’s sense of humour has in no way diminished something else she is very serious about: success. Born in Red Deer, Alberta, she holds a BA in English Literature with a focus in Creative Writing from Trent University, where she attended as a National Terry Fox Scholar. This honour, which she calls her proudest achievement, was awarded to her for the humanitarian work she devoted herself to at age 14. That’s when she began giving motivational speeches across Ontario, sharing her experiences with cancer and disability to educate others on Terry Fox’s momentous legacy.

Among her many other accolades, she is an Ambassador for SickKids and the Terry Fox Foundation, served as a Student Governor on Trent University’s Board of Governors, founded her own socially responsible fashion business, and is a tireless advocate for accessibility rights. Further life-shaping experiences for Tessa include being a runway model, a Columnist with the Peterborough Examiner, a Guest Columnist at the Toronto Star and the youngest Guest Columnist ever to write for the Toronto Sun.

And now she can write for you. As Program Director of Coin Custom, she works with advisors to create completely custom content – be it a newsletter, blog, vlog or podcast – in their one-of-a-kind voice, and then promote it through email and social media.

Tessa has a unique story.  So do you.  And yet, too many advisors are using “canned,” generic content that’s exactly the same as what other advisors are publishing.  Too many advisors aren’t even communicating regularly with their clients – touchpoints that could keep those clients bonded to their advisor in a very unsettling time, the way nothing else can.

Why does Tessa think so many advisors aren’t creating custom content?

“Putting yourself out there can be an unsettling proposition. But I’ve been there; sometimes, I still am. So I’m going to walk you through this – and we’re going to have some laughs along the way.”