Tempo Beats Sceptres
As a namer, I think that Toronto Tempo, the new moniker for the city’s WNBA franchise, nails it like a nothing-but-net three-pointer. In contrast, Toronto’s ...
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Don’t you dare touch the can
That was my main message for Meegan Read of CBC Radio One when asked for my thoughts on the announcement by the Campbell Soup Company ... -
Sonnet Stands Apart
By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as ...