[Brand positioning] Recently I was struck with this juxtaposition at Rexall: Why pay more than quadruple for a bottle of Evian versus – …

[Brand positioning] Recently I posted on LinkedIn about Dunkin’s impending return to Canada, and how Tim’s was sure to counteract it by double-doubling …

[Brand = culture] Introducing the one-second, one-word employee engagement test. In a past hospitality job, decades ago, I remember a colleague explaining to …

For years, my work has been getting advisors more, better referrals. So I distilled my coaching into an online course that you can ...

[Advisor branding] All advisors think they are different. But the reality is that most have positioned themselves in, and are communicating in, a …

[Brand positioning] The essence of branding is being different. Clichés, therefore, are the antithesis of branding. Some of the clichés I regularly see …

[Brand positioning] Recently I was struck with this juxtaposition at Rexall: Why pay more than quadruple for a bottle of Evian versus – …

Today, I am putting all my cards on the table. It has been 25 years since I began my branding career, on naming ...

TD has a new ad campaign, with this tagline: We believe the digital future is also a human one. Megan Matthews and I ...

It must have almost killed Sidney Crosby, to not play in the Olympic hockey gold medal game vs. the United States, due to ...

Imagine working for a $3-billion company for 30 years, and being the CEO for two, and not knowing the ingredients of your product. ...

FIFA is one of the brands I am watching closely this year amid the impending World Cup. They seem to love controversy, to ...