Introducing my online course: Attract for Advisors
Today, I am putting all my cards on the table. It has been 25 years since I began my branding career, on naming ...
Blog
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You need to be better than a robot
TD has a new ad campaign, with this tagline: We believe the digital future is also a human one. Megan Matthews and I ... -
The Olympic humility of Sidney Crosby
It must have almost killed Sidney Crosby, to not play in the Olympic hockey gold medal game vs. the United States, due to ... -
Why am I grinning about WD-40?
Imagine working for a $3-billion company for 30 years, and being the CEO for two, and not knowing the ingredients of your product. ... -
FIFA doesn’t give a kick
FIFA is one of the brands I am watching closely this year amid the impending World Cup. They seem to love controversy, to ... -
Remember Those Promises You Made?
Introducing a new service that increases profitability without adding additional headcount and gives you more time to focus on the business activities you ... -
What is Canada’s brand?
See the full post and video on LinkedIn. This is a big year for Canada. The Winter Olympics, the FIFA World Cup, and politics are ... -
Advisors: PODCASTS = REFERRALS
Advisors don’t just want more referrals. They want more HNW referrals. Podcasts are becoming one of the most effective ways to make that happen. When ... -
Never Have A Naming Contest
Naming is one of my specialties. But it is not because naming forms a portion of my livelihood that I must tell you this: Never ... -
Ted Matthews: Timeless
I have a great mentor. His name is Ted Matthews. I first met Ted in the summer of 2006, in his office on Jarvis Street ... -
No-Ho-Ho
Many people and organizations are afraid to say “Merry Christmas” to their clients. Or even use the word “Christmas” at all. I have ... -
There’s fear, and then there’s fear
The main story I wanted to cover in this edition of Cache is the fear that many people have over saying Merry Christmas, and how ...