Trump Proves Women Have a Brand Problem
By Andris Pone – President, Coin Branding — What are the top branding lessons and implications to be digested from Donald Trump’s victory ...
Cache:
The Official Blog of Coin Branding
Cache:
The Official Blog of Coin Branding
Blog
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The Beer Thrower Is Just Our Scapegoat
By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is ... -
Sonnet Stands Apart
By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as ... -
Branding It To The Edge
It was my pleasure to speak yesterday at the annual Communications Retreat of Employment and Social Development Canada, a 25,000-person strong department of the Government ... -
Ryan Lochte and The One Stupid Thing You Won’t Do
By Andris Pone – President, Coin Branding — Last night was the first this summer that I couldn’t sit in shorts on my ... -
I Give Trump the Gold Medal
By Andris Pone – President, Coin Branding — What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or ... -
Will Ferrell’s Joke About Life (Insurance)
By Andris Pone – President, Coin Branding — Summer is the time of fun and laughter, and in that vein I found myself ... -
You Deserve Better
By Andris Pone – President, Coin Branding — In the season of the summer read, perhaps the most important story you could consider ... -
Brexit Bloody Well On-Brand
By Andris Pone – President, Coin Branding — What the Brits have done is simply live up to their brand: scrappy and strong, fiercely ... -
The Happiest Place on Earth
By Andris Pone – President, Coin Branding — Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise. People come from ... -
Courage
By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written. Anyone passingly ... -
Sophie Scares Us
By Andris Pone – President, Coin Branding — Sophie’s crime? Being popular. And beautiful. And articulate, stylish, pleasant, warm and giving. In sum, she ...
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