Introducing my online course: Attract for Advisors
Today, I am putting all my cards on the table. It has been 25 years since I began my branding career, on naming and positioning assignments for organizations ...
You need to be better than a robot
TD has a new ad campaign, with this tagline: We believe the digital future is also a human one. Megan Matthews and I discuss it in the above ...
The Olympic humility of Sidney Crosby
It must have almost killed Sidney Crosby, to not play in the Olympic hockey gold medal game vs. the United States, due to injury. That is what I ...
Why am I grinning about WD-40?
Imagine working for a $3-billion company for 30 years, and being the CEO for two, and not knowing the ingredients of your product. That was precisely the position ...
FIFA doesn’t give a kick
FIFA is one of the brands I am watching closely this year amid the impending World Cup. They seem to love controversy, to the point that I wonder ...
Remember Those Promises You Made?
Introducing a new service that increases profitability without adding additional headcount and gives you more time to focus on the business activities you love. — The brand foundations ...