Andris Pone, Coin Branding Inc. president, said WestJet might be missing an opportunity to differentiate the product in the minds of consumers. He recognized why WestJet is keeping its branding uniform given its admirable brand recognition. But he said the customer experience on its 737 will be different than on its Q400.
“I’m not sure you want to leave it WestJet, because then there’s really no obvious demarcation between the mainline and the regional carrier,” he said.
There are ways you could do both, including calling the regional carrier something that elicits the WestJet brand but is “shorter and snappier.”
September 12, 2012