Canadian Tire launches Triangle Rewards
“Canadians like their loyalty programs, and they love Canadian Tire,” said Pone. “In last week’s Leger survey, Canadian Tire was ranked third most-admired brand in Canada (behind Google and Shoppers ...
Andris Pone media comment on United
I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: ...
McDonald’s to start offering McCafé on WestJet
“I see this as a coup for McDonald’s because the deal is not with Tim Hortons, and WestJet has made being Canadian part of their brand in a way that ...
Boston Pizza Looks to Fatten Up Its Burger Share
Andris Pone, president of Coin Branding in Toronto, said Boston Pizza has done a decent job over time in letting customers know that its menu features items other than pizza. ...
Will Amazon.com Inc crush Etsy.com with new ‘Handmade at Amazon’ category?
Although Etsy has a strong history and first mover advantage in the category, Amazon is still far more powerful, said Andris Pone, president of Toronto-based Coin Branding Inc. “As impressive ...
Say goodbye to Mac’s: Convenience store to be retired, rebranded as Circle K in 2017
Andris Pone, president of Coin Branding, said that although he sees the value of efficiency in managing a consolidated brand, he does not expect this name change will immediately push ...