“Canadians like their loyalty programs, and they love Canadian Tire,” said Pone. “In last week’s Leger survey, Canadian Tire was ranked third most-admired brand in Canada (behind Google and Shoppers Drug Mart), exactly the same position as last year. So this brand is less vulnerable than most to consumers’ privacy fears. And people have always understood that the entire point of loyalty programs from the retailer’s point of view is to collect information about you and presumably share it with their suppliers and other parties. That is the quid pro quo.”

Read full article in Financial Post Canadian Tire ups the stakes in its loyalty program, but do customers have loyalty fatigue?