“I see this as a coup for McDonald’s because the deal is not with Tim Hortons, and WestJet has made being Canadian part of their brand in a way that I would see align more with the Tim Hortons brand than it would with McDonald’s,” said Andris Pone, president of Coin Branding.

Read article McDonald’s to start offering McCafe on WestJet flights as coffee wars move from ground to the skies