A quote from yours truly in the National Post, in an interview related to Birks’ entry to the United States.  Something that did not make print was my view that the awareness Tiffany’s has built in Canada around the “little blue box” has not just eaten Birks’ lunch, but the entire buffet.

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IN THE MEDIA:  Andris Pone comment on WestJet, Tim Hortons, Lululemon, Indigo and more.

Birks brand strategy branding national post Tiffany's