Birks and Tiffany & Co: Battle of the Blue Jewelry Boxes

Birks and Tiffany & Co: Battle of the Blue Jewelry Boxes

A quote from yours truly in the National Post, in an interview related to Birks’ entry to the United States.  Something that did not make print was my view that the awareness Tiffany’s has built in Canada around the “little blue box” has not just eaten Birks’ lunch, but the entire buffet.

IN THE MEDIA:  Andris Pone comment on WestJet, Tim Hortons, Lululemon, Indigo and more.
BOOK:  Buy the #1 Globe and Mail bestselling Brand: It Ain’t the Logo or download a free chapter.

brand: it ain't the logo - The #1 Globe and Mail business bestseller - Ted Matthews with Andris Pone -

Share this: