Birks and Tiffany & Co: Battle of the Blue Jewelry Boxes
A quote from yours truly in the National Post, in an interview related to Birks’ entry to the United States. Something that did not make print was my view that the ...
Pocket Square Branding
As we have put it so eloquently, a brand ain’t a logo. This despite logos having the potential to powerfully communicate your unique value proposition, and hence why someone should do ...
Valentine’s Part 2: Victoria has a Secret
Will you be setting the mood with a Valentine’s gift? Romance is one of the most powerful triggers to the things we buy – choices aided by ...