Portfolio Items

Morneau Shepell

Morneau Shepell

Merger and acquisition situations always involve sensitivities and hot button issues for the acquiring and acquired alike. Our job was to bring together the leadership teams of Morneau Sobeco and ...
Sun Life

Sun Life

Sun Life’s strategy is not to push product on financial advisors, but to bring them a rigorous program of business development.  Hence the tagline:  We help. You grow.

Producers Group

Producers Group

“Change is good, so they say. While change may happen, at Producer’s Group we believe some things shouldn’t be lost to change.  Important things like your future, your family’s future, ...
Rubach Wealth

Rubach Wealth

Our ThinkAudit™ research made crystal clear that clients viewed founder Elke Rubach and her team as not pushing product, but as giving generously of their time to provide comprehensive solutions.  Add ...
Canadian Tire

Canadian Tire

It was our pleasure to create the name and tagline for Canadian Tire’s new value brand, to be applied to hundreds of products.  Drawing upon its primary feature – that ...
Purolator

Purolator

A brand is what people think of you. So what do they really think?  We conducted stakeholder research, uncovered that Purolator was not making sufficient use of its true point ...