Portfolio Items

Producers Group

Producers Group

“Change is good, so they say. While change may happen, at Producer’s Group we believe some things shouldn’t be lost to change.  Important things like your future, your family’s future, ...
Rubach Wealth

Rubach Wealth

Our ThinkAudit™ research made crystal clear that clients viewed founder Elke Rubach and her team as not pushing product, but as giving generously of their time to provide comprehensive solutions.  Add ...
Canadian Tire

Canadian Tire

It was our pleasure to create the name and tagline for Canadian Tire’s new value brand, to be applied to hundreds of products.  Drawing upon its primary feature – that ...
Purolator

Purolator

A brand is what people think of you. So what do they really think?  We conducted stakeholder research, uncovered that Purolator was not making sufficient use of its true point ...
Revera

Revera

For the owner/operator of 500 retirement and long-term care homes in Canada, the US and UK, a name that focuses on reverence for human life.

Bombardier

Bombardier

How to position Bombardier’s new fleet of CRJ1000 NextGen jets, relative to the more comfortable jets of Embraer?  Tout improved passenger comfort and cost leadership.