Portfolio Items

KingSett Capital

KingSett Capital

King Street Capital, Canada’s leading private equity real estate investment firm with $13-billion in assets and landmark properties including Toronto’s Fairmont Royal York, needed a name change due to a ...
Hotel Gelato

Hotel Gelato

The right name and tagline for two café owners with a combined 50 years of luxury hotel experience.  They were persuaded not to call their establishment Cones.    

William Osler Health System

William Osler Health System

Going Beyond is the capstone to a comprehensive mission/vision/values exercise delivered as part of Osler’s five-year strategic plan.  It is about delivering health care outside hospital walls, and going the ...
National Ballet

National Ballet

A “turnout” is the fundamental requirement of ballet dancing – just as showing up for events put on by the National Ballet’s young patrons’ group is essential to the company’s ...
Kinross Gold

Kinross Gold

With an accounting scandal in its not-too-distant past, Kinross was considering how to move forward.  Our contribution was articulation of The Kinross Way – the values that have been woven ...
Oaken

Oaken

This direct-to-consumer bank, a division of Home Trust, is all about planning for your future – with a brand-reinforcing twist.