Firing O’Reilly: What is Fox’s Future?
“Their brand is all about extreme conservatism, anger, outrage, and there is very clearly an appetite for that,” says Pone. Read article Fox future: Can Fox News maintain its momentum ...
Andris Pone media comment on United
I had the pleasure of being interviewed by Hollie Shaw of the National Post: National Post
McDonald’s to start offering McCafé on WestJet
“I see this as a coup for McDonald’s because the deal is not with Tim Hortons, and WestJet has made being Canadian part of their brand in a way that ...
Talking Trump on The National Tonight
Celebrities are swinging at Trump from the stage. What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable ...
Sonnet Stands Apart
By Andris Pone – President, Coin Branding See update and video at end of post >> The essence of branding is being different. At first glance, this objective ...