Although Etsy has a strong history and first mover advantage in the category, Amazon is still far more powerful, said Andris Pone, president of Toronto-based Coin Branding Inc. “As impressive ...
In his presentation, Pone encouraged advisors to get past “what” marketing – describing what they do – to instead embrace and create materials that tell clients and prospective clients why. ...
Andris Pone, president of Coin Branding, said that although he sees the value of efficiency in managing a consolidated brand, he does not expect this name change will immediately push ...
Andris Pone, a brand consultant, told Roumeliotis that he was surprised at the speed of the dismissal — and also surprised that Solomon “would get himself in that kind of ...
“I don’t want to diminish the cause at all — the cause is really important — but the odds are long that this rebranding of the $20 bill will work,” ...
Dear Reader, I had the pleasure of a conversation today with reporter Ioanna Roumeliotis of CBC TV’s The National, who had some questions about the impending rebrand of Q, the show vacated by Jian ...
