Mastercard’s nameless logo: Priceless or puffery?
Some thoughts in addition to those shared yesterday in the interview: Mastercard is drowning in their own Kool-Aid if they think their new nameless logo, which they call their Symbol, ...
Weight Watchers becomes WW
To align with their new strategy, Weight Watchers has changed their name to WW. What do I think of the new moniker?
On CBC’s The National re Burberry
Branding expert Andris Pone comments on Burberry’s decision to stop burning unsold merchandise and stop selling fur.
Indigo book signing – photos!
Today I am celebrating my good fortune at having such great family, friends, clients and business partners. What a launch last night at the IndigoSpirit First Canadian Place. THANK YOU. ...
Canadian Tire launches Triangle Rewards
“Canadians like their loyalty programs, and they love Canadian Tire,” said Pone. “In last week’s Leger survey, Canadian Tire was ranked third most-admired brand in Canada (behind Google and Shoppers ...
Attract CBC Radio One Interview
According to LinkedIn, you’re all saying the same thing in your profiles. But: you and I both know you have a unique gift. How, then, to express it differently? That’s ...