Raptors will win in both courts
Will Monster Energy Drink get squashed like the Golden State Warriors by the Toronto Raptors? Check out my interview with CBC Radio to find out.
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Personal branding chat with Mark Satov: how to actually be different
Great chat with Mark Satov about personal branding, how to avoid sounding like everyone else on LinkedIn, and even what we can learn about brand positioning from Donald Trump.
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Andris Pone media comment on United
I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: ...
Talking Trump on The National Tonight
Celebrities are swinging at Trump from the stage. What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable ...
Sonnet Stands Apart
By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a ...
Branding It To The Edge
It was my pleasure to speak yesterday at the annual Communications Retreat of Employment and Social Development Canada, a 25,000-person strong department of the Government of Canada. The theme of ...