Will Monster Energy Drink get squashed like the Golden State Warriors by the Toronto Raptors? Check out my interview with CBC Radio to find out.
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Great chat with Mark Satov about personal branding, how to avoid sounding like everyone else on LinkedIn, and even what we can learn about brand positioning from Donald Trump.
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I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: ...
Celebrities are swinging at Trump from the stage. What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable ...
By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a ...
It was my pleasure to speak yesterday at the annual Communications Retreat of Employment and Social Development Canada, a 25,000-person strong department of the Government of Canada. The theme of ...