Andris on BNN tonight re Lance Armstrong
Dear Reader, Today I was asked to share my two cents on the chances of Lance Armstrong’s brand recovering. (Hint: They’re not good.) We also chatted about what the story ...
Cult skin cream sets sights east
Branding consultant Andris Pone, chief namer at Andris and Associates Brand Naming in Toronto, said the therapeutic skin moisturizer’s success hinges on the story of its creation and consumer testimonials. ...