Tag Archives: branding

The Beer Thrower Is Just Our Scapegoat

[Cache #250] By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more

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Courage

[Cache #241] By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written.  Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more

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The Astonishing Tessa Smith, and How To Live Your Brand

[Cache #236] By Andris Pone – President, Coin Branding — Is your brand dead or alive? By alive, I mean this:  are you living it in ways that clearly and powerfully support your brand foundation (your core purpose, your vision, your position, your read more

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What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.

[Cache #235] By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more

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By and Large, Addition Elle Got It Right

[Cache #234] By Andris Pone – President, Coin Branding — “One of the fundamental lessons of social media is that someone, somewhere, will always be offended.”  Kelly McParland, National Post   The subject of a woman’s weight is one of the riskiest read more

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Thanks to Romney, The Donald Officially Has No Clothes

 [Cache #232] By Andris Pone – President, Coin Branding — If only we could all communicate as clearly and powerfully as Mitt Romney.  Well, as clearly and powerfully as he did last week, anyway, in an anti-Trump speech the New read more

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Henein’s Heels: What’s Your Verdict?

 [Cache #231] By Andris Pone – President, Coin Branding — “Best. Cache. Ever.” I will gloat for a moment about this three-word email, sent to me by a longtime (female) reader, about my blog on the powerful personal brand of read more

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The One Question SickKids Must Ask

[Cache #230] By Andris Pone – President, Coin Branding — I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, period.  That it should completely ignore the online petition started by read more

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The Stiletto-Sharp Brand of Marie Henein

[Cache #229] By Andris Pone – President, Coin Branding — “…Ghomeshi’s lawyer strides up the centre aisle to the defence table, sweeping past in a stunning black dress and designer jacket like some exotic import from Suits.  A slash of read more

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How To Turn Over A New Leaf

[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo?  It could very well make a difference for your business, or for your hockey read more

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