Tag Archives: brand strategy

The Beer Thrower Is Just Our Scapegoat

[Cache #250] By Andris Pone – President, Coin Branding – Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more

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Ryan Lochte and The One Stupid Thing You Won’t Do

[Cache #248] By Andris Pone – President, Coin Branding – Last night was the first this summer that I couldn’t sit in shorts on my balcony.  Because it was too cold. In the heat of July and August, it is read more

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I Give Trump the Gold Medal

[Cache #247] By Andris Pone – President, Coin Branding – What’s the biggest brand in the world?  It’s not Apple.  Or Google.  Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway.  The above are the brands defined read more

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Will Ferrell’s Joke About Life (Insurance)

[Cache #246] By Andris Pone – President, Coin Branding – Summer is the time of fun and laughter, and in that vein I found myself this week watching a 2011 YouTube video of Will Ferrell’s acceptance speech for the most read more

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Brexit Bloody Well On-Brand

[Cache #243] By Andris Pone – President, Coin Branding – What the Brits have done is simply live up to their brand:  scrappy and strong, fiercely independent, confident beyond compare and utterly unique. And let’s face it:  they didn’t leave Europe, they read more

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The Happiest Place on Earth

[Cache #242] By Andris Pone – President, Coin Branding – Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise.   People come from all around the planet to experience that promise.  Especially families.  And even more especially, children – read more

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Courage

[Cache #241] By Andris Pone – President, Coin Branding – For my money, it was one of the best newspaper headlines ever written.  Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more

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Sophie Scares Us

[Cache #240] By Andris Pone – President, Coin Branding – Sophie’s crime?  Being popular.  And beautiful.  And articulate, stylish, pleasant, warm and giving.   In sum, she has a strong personal brand, one that rubs some people the wrong way.   Because read more

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Joy at Indigo: Reisman’s Brand Reciprocity

[Cache #239] By Andris Pone – President, Coin Branding – All too often, customer service sucks.  Especially in Canada.  Recently I was reacquainted with this conviction after a particular restaurant experience – but instead of deciding to write on this read more

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Earls: An Apology Well Done

[Cache #238] By Andris Pone – President, Coin Branding – Here’s something you probably didn’t know two weeks ago:  that Earls has been trying hard to serve only Certified Humane beef in its restaurants. But now, in all likelihood, you do.  read more

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