Monthly Archives: November 2016

Talking Trump on The National Tonight

Posted on November 21, 2016 by Coin - 1 Comment

Celebrities are swinging at Trump from the stage.  What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable interview this afternoon with Ron Charles of CBC’s The National. read more

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Trump Proves Women Have a Brand Problem

Posted on November 11, 2016 by Coin - Leave a comment

[Cache #251] By Andris Pone – President, Coin Branding — What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral.  It is OK to have a brand read more

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