Personal branding chat with Mark Satov: how to actually be different
Great chat with Mark Satov about personal branding, how to avoid sounding like everyone else on LinkedIn, and even what we can learn about brand positioning from Donald Trump.
The Beer Thrower Is Just Our Scapegoat
By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city ...
Courage
By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written. Anyone passingly familiar with the songs of ...
Fall Back (Part One)
By Andris Pone – President, Coin Branding — Do you remember what I was writing about in previous years at about this time? Me neither. So here are some posts from October/November ...
Justin’s Branding Jiu-Jitsu
By Andris Pone – President, Coin Branding — We know Justin Trudeau, who literally beat up the much bigger Brazeau, to be a good boxer. As effective (and satisfying) as Trudeau’s pugilistic skills ...
Why Are You Here? Get It In Writing.
By Andris Pone – President, Coin Branding — Why are you here? Why do you do what you do? What is your unique purpose in this life? And ...