Sonnet Stands Apart
By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a ...
What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.
By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and ...
April Fool’s Day Discriminates Against the Humourless, Supreme Court Declares
OTTAWA – April 1st, 2016 By Andris Pone Coin News Services Claiming it as a victory for the humourless, constitutional lawyer Brian Greenspan praised, at exactly 12:01 Eastern Time today, the decision by the ...
The One Question SickKids Must Ask
By Andris Pone – President, Coin Branding — I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, ...
Fall Back (Part Two)
By Andris Pone – President, Coin Branding — Cache completes its two-week sabbatical with a look back at these popular posts from this time of year: If You Want People To Care (September 12, ...
Fall Back (Part One)
By Andris Pone – President, Coin Branding — Do you remember what I was writing about in previous years at about this time? Me neither. So here are some posts from October/November ...