By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a ...
By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and ...
OTTAWA – April 1st, 2016 By Andris Pone Coin News Services Claiming it as a victory for the humourless, constitutional lawyer Brian Greenspan praised, at exactly 12:01 Eastern Time today, the decision by the ...
By Andris Pone – President, Coin Branding — I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, ...
By Andris Pone – President, Coin Branding — Cache completes its two-week sabbatical with a look back at these popular posts from this time of year: If You Want People To Care (September 12, ...
By Andris Pone – President, Coin Branding — Do you remember what I was writing about in previous years at about this time? Me neither. So here are some posts from October/November ...