Last month, my friend Martin moved into a new house in Toronto. Bell Canada moved his phone line. But in a story most Canadians can unfortunately relate to, Bell hooked up his service–Internet and all–to the credit card and debit terminal of an antique shop down the street. Martin, who has a home-based business, was without service for five days. Using the landline of a neighbour, it took Martin almost seven hours with 310-BELL to finally get service restored. Yet Bell gave Yet Bell gave all of us reason to believe such a nightmare couldn’t happen.
Marketing magazine
October 28, 2008