Andris Pone, president of Coin Branding, said that although he sees the value of efficiency in managing a consolidated brand, he does not expect this name change will immediately push revenues higher.

“Many Canadians have never heard of Circle K and I think that’s a major risk,” Pone said. “There could be some confusion or uncertainty about what this new brand is, which could theoretically result in the softening of sales.”

Read article Say goodbye to Mac’s: Convenience store to be retired, rebranded as Circle K in 2017