(Personal branding) Unpopular opinion alert: Countless people are posting emotional stories and opinions on social media. Some observers claim it is these stories’ over-reliance on ...

[Personal branding] Recently I spoke with someone who struck me as one of the smartest, most competent people I had encountered in a long time…

(Advisor branding) Fifteen years ago, when I started helping advisors differentiate their brands, one of them warned me. “You’re going to hit a brick wall, ...

[Brand positioning] Recently I was struck with this juxtaposition at Rexall: Why pay more than quadruple for a bottle of Evian versus – …

[Brand positioning] Recently I posted on LinkedIn about Dunkin’s impending return to Canada, and how Tim’s was sure to counteract it by double-doubling …

[Brand = culture] Introducing the one-second, one-word employee engagement test. In a past hospitality job, decades ago, I remember a colleague explaining to …

For years, my work has been getting advisors more, better referrals. So I distilled my coaching into an online course that you can ...

[Advisor branding] All advisors think they are different. But the reality is that most have positioned themselves in, and are communicating in, a …

[Brand positioning] The essence of branding is being different. Clichés, therefore, are the antithesis of branding. Some of the clichés I regularly see …

[Brand positioning] Recently I was struck with this juxtaposition at Rexall: Why pay more than quadruple for a bottle of Evian versus – …

Today, I am putting all my cards on the table. It has been 25 years since I began my branding career, on naming ...

TD has a new ad campaign, with this tagline: We believe the digital future is also a human one. Megan Matthews and I ...