Tag Archives: brand positioning

Andris Pone media comment on Bill O’Reilly and Fox

I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing.  Her central question:  what does the future hold for Fox?  

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The Beer Thrower Is Just Our Scapegoat

[Cache #250] By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more

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Courage

[Cache #241] By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written.  Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more

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Fall Back (Part One)

By Andris Pone – President, Coin Branding — Do you remember what I was writing about in previous years at about this time? Me neither.  So here are some posts from October/November all the way back to the dawn of Cache in read more

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Justin’s Branding Jiu-Jitsu

[Cache #217] By Andris Pone – President, Coin Branding — We know Justin Trudeau, who literally beat up the much bigger Brazeau, to be a good boxer.  As effective (and satisfying) as Trudeau’s pugilistic skills proved to be, he has elected not to metaphorically employ them read more

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Why Are You Here? Get It In Writing.

[Cache #215] By Andris Pone – President, Coin Branding — Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

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It’s Time for the Blue Jays Brand to Grow Up

[Cache #214] By Andris Pone – President, Coin Branding — “Fans of the New York Yankees were in force at Rogers Centre in Toronto Wednesday night, for a crucial game against the Blue Jays.  Many were bearing the American flag, the Stars and read more

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What Kind of Person Are You? Two Ways to Tell.

[Cache #213] By Andris Pone – President, Coin Branding For the first 12 of my 13 years so far in the branding business, I had a certain complex. I thought I was the only one in the relationship who could write a client’s company or personal brand read more

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Kanye West Proves Canadians Are the Most Americanized People On Earth

[Cache #206] By Andris Pone – President, Coin Branding — This is why the United States, and much of the world, regards Canada as America’s 51st state – and much of Canada feels the same way. Questions of whether Kanye West has any read more

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