Tag Archives: brand naming

Sonnet Stands Apart

[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different.  At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more

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What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.

[Cache #235] By Andris Pone – President, Coin Branding — As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more

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April Fool’s Day Discriminates Against the Humourless, Supreme Court Declares

OTTAWA – April 1st, 2016 By Andris Pone Coin News Services Claiming it as a victory for the humourless, constitutional lawyer Brian Greenspan praised, at exactly 12:01 Eastern Time today, the decision by the Supreme Court of Canada to extend April Fool’s Day to 5pm read more

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The One Question SickKids Must Ask

[Cache #230] By Andris Pone – President, Coin Branding — I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, period.  That it should completely ignore the online petition started by read more

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Fall Back (Part Two)

By Andris Pone – President, Coin Branding — Cache completes its two-week sabbatical with a look back at these popular posts from this time of year: If You Want People To Care (September 12, 2014) The Unacceptable Cost of Poor Vision (September 27, 2013) Why read more

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Fall Back (Part One)

By Andris Pone – President, Coin Branding — Do you remember what I was writing about in previous years at about this time? Me neither.  So here are some posts from October/November all the way back to the dawn of Cache in read more

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The End of 9/11

[Cache #212] By Andris Pone – President, Coin Branding — When you went to bed last night, did it even occur to you that today would be September 11th? Not to me.  I am amazed that until almost 9am today, it did read more

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For Google, Alphabet Might Spell Trouble

[Cache #210] By Andris Pone – President, Coin Branding — Really?  They forgot to Google it? Not likely.  Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet.  My first Google search of the story led to The New read more

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Why Ellen’s ED Will Work

[Cache #205] By Andris Pone – President, Coin Branding — What’s “ED”? It could be Ed, as in a man’s name, or ee-dee, as in initials which may or may not stand for erectile dysfunction.  It turns out it’s the first of these possibilities, Ed, and read more

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WestJet: Cockpits and Cocktails Don’t Mix

[Cache #198] By Andris Pone President, Coin Branding — What is a flight deck? Why, it’s a place you drink booze, of course.  At a Blue Jays game, in the enormous stand-up bar overlooking centre field, into which crowd hundreds of fans for read more

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