Tag Archives: Air Canada

When People Laugh At Your Brand

[Cache #220] By Andris Pone – President, Coin Branding — This seems a safe guess:  that most of us would rather not toil for years on defining a consistent brand in the marketplace, only to have it publicly mocked. But sometimes read more

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WestJet: Cockpits and Cocktails Don’t Mix

[Cache #198] By Andris Pone President, Coin Branding — What is a flight deck? Why, it’s a place you drink booze, of course.  At a Blue Jays game, in the enormous stand-up bar overlooking centre field, into which crowd hundreds of fans for read more

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WestJet and the High Cost of Ownership

[Cache #191] By Andris Pone President, Coin Branding — It is the Holy Grail of brand positioning:  for your target audience to instantly, unanimously associate you with one or perhaps two positive words. Exceedingly few brands – whether organization, product, service or personal read more

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Porter’s Brand Is In A Nosedive

[Cache #169] My mentor Ted Matthews created the most meaningful and elegant definition in the world of branding:  A brand is what people think of you. There is a second part of his definition that is not quite as well known, but equally powerful and crisp:  Brand is read more

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Why We Hate – And Love – Air Canada

[Cache – #154] Why do we hate Air Canada? Answer:  We don’t.  The truth is that we love to hate them.  Even knowing that they drop our bags from a considerable height, it cannot be that we have pure hatred in our hearts if read more

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On CBC Radio One re Air Canada Baggage-Tossing

Happy Easter everyone, If you happen to be near a radio later this afternoon or in the morning, a short interview I did with Paul Haavardsrud of CBC Radio One will air during their business segment.  I provided some opinion read more

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We can’t all be Waity Katy

[The Friday morning blog] You never know what people are going to call you.  I knew a guy in university, perfectly smart, who somehow got the nickname Special Ed.  He can probably identify with Kate Middleton, who was presumably called read more

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