Monthly Archives: April 2014

Get Better Rob Ford

  — IN THE MEDIA:  Andris Pone comment on the Super Bowl, WestJet, Tim Hortons, Lululemon, Indigo and more. BOOK:  Buy the #1 Globe and Mail bestselling Brand: It Ain’t the Logo or download a free chapter.

Posted in Uncategorized | Tagged | Comments Off on Get Better Rob Ford

Why We Hate – And Love – Air Canada

[Cache – #154] Why do we hate Air Canada? Answer:  We don’t.  The truth is that we love to hate them.  Even knowing that they drop our bags from a considerable height, it cannot be that we have pure hatred in our hearts if read more

Posted in brand experience, CacheMeme, customer service, positioning | Tagged , , , , , | Comments Off on Why We Hate – And Love – Air Canada

On CBC Radio One re Air Canada Baggage-Tossing

Happy Easter everyone, If you happen to be near a radio later this afternoon or in the morning, a short interview I did with Paul Haavardsrud of CBC Radio One will air during their business segment.  I provided some opinion read more

Posted in andris pone media comment, customer service | Tagged , , , | Comments Off on On CBC Radio One re Air Canada Baggage-Tossing

How Will You Be Judged?

[Cache – #152] You’re different.  In a good way.  But most of you will do a poor job of expressing your difference to the world.  As a result, you will not be recognized for your unique talents nor be able to use read more

Posted in brand differentiation, brand messaging, CacheMeme, consistency, key messaging, positioning, reason to believe, taglines | Tagged , , , , , | 2 Comments