Monthly Archives: November 2011

Bell’s Fibe: best (or worst?) name of the week

[Cache – #49] Names have jobs to do. Vote on which ones do them best and worst. One of the most important decisions you can make when naming a new brand, be it an organization, product, service, business line or read more

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Great names mean business

Great names mean business™ Great names: have jobs to do. are memorable. are meaningful. convey how you are different. make money. supercharge messaging. save you money on marketing and advertising. tell potential customers why they should do business with you. read more

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Best and worst names of the week – Nov 18, 2011

[Cache – #48] Names have jobs to do. Vote on which ones do them best and worst. Great names have the power to inspire and attract – customers, employees, investors, the media, everyone. And they have the power to repel read more

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Kobo Kopies Kindle (best and worst names of the week)

[Cache – #47] Names have jobs to do. Vote on which ones do them best and worst. Want a name that works? Then set aside the subjective question of whether you “like” it or not. What matters is whether it read more

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How Smart is Bluetooth? Best and worst names of the week

[Cache – #46] Names have jobs to do. Vote on which ones do them best and worst. Your feelings don’t matter. That’s the reality you must accept when naming your organization, product, service, program, business unit, etc.  If, that is, read more

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