Latest Blog Posts

  • Why Ellen’s ED Will Work

    [Cache #205] By Andris Pone – President, Coin Branding – What’s “ED”? It could be Ed, as in a man’s name, or ee-dee, as in initials which may or may not stand for erectile dysfunction.  It turns out it’s the first of these possibilities, Ed, and read more

  • Toronto Pan Am Names

    [Cache #204] – By Andris Pone – President, Coin Branding – On the question of whether to use initials in a name, the rule is clear: (almost) never. For example, when you have a Franken-name like this… CIBC Pan Am read more

  • Lexus: The Inconsistent Pursuit of Perfection

    [Cache #203] SPECIAL GUEST BLOGGER:  TED MATTHEWS Lead Author, Brand: It Ain’t the Logo* (*It’s what people think of you™) – How reasonable does it sound to you that Toyota could challenge the big luxury Brands – Mercedes, Audi, BMW and others read more

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