Latest Blog Posts

  • Is Earls’ brand burnt? On CBC Radio One this afternoon

    By Andris Pone – President, Coin Branding Last week, Earls Restaurants upset Alberta cattle farmers and others by announcing they would switch from Canadian to American beef, because they could not source sufficient quantities that met the Certified Humane standard. And today, they read more

  • Brand Blindness and the Horrible Headshot

    [Cache #237] By Andris Pone – President, Coin Branding Your brand is not your logo.  Instead, it is what people think of your logo – and of every other piece of information about you they have ever processed.  In other words, you might read more

  • The Astonishing Tessa Smith, and How To Live Your Brand

    [Cache #236] By Andris Pone – President, Coin Branding – Is your brand dead or alive? By alive, I mean this:  are you living it in ways that clearly and powerfully support your brand foundation (your core purpose, your vision, your position, your read more

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