Latest Blog Posts

  • Is the Leafs’ New Logo Actually A Rebrand?

    [Cache #228] By Andris Pone – President, Coin Branding – “So you’re in branding?  Hmmm.  What do you think of my business card?” This is one of a few standard reactions to the news that I indeed have a branding company.  It read more

  • Blasphemy Alert: Uber Is Overrated

    [Cache #227] By Andris Pone – President, Coin Branding – Please forgive me.  But I just don’t think Uber is that great.  This will shock my dad, to whom I have been defending Uber as a beacon of free enterprise read more

  • Lift’s Bliss

    [Cache #226] By Andris Pone – President, Coin Branding – Consistency is a killer. What I mean is that being consistent – which means doing the same thing, in the same way, for a very long period of time, without read more

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