Latest Blog Posts

  • WestJet and the High Cost of Ownership

    [Cache #191] By Andris Pone President, Coin Branding – It is the Holy Grail of brand positioning:  for your target audience to instantly, unanimously associate you with one or perhaps two positive words. Exceedingly few brands – whether organization, product, service or personal read more

  • How Tim’s Can Be More Than a Global Bit Player

    [Cache #190] By Andris Pone President, Coin Branding – “There is no reason that the rest of the world shouldn’t be able to experience what Canadians get to experience at Tim Hortons every day.” Daniel Schwartz CEO Restaurant Brands International read more

  • Target Comment in the National Post

    I had a very nice conversation with Hollie Shaw, business reporter at the National Post, yesterday.  The article is here or by clicking on the image below. –

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