Latest Blog Posts

  • Would You Call a $20 a “Vimy?”

    [Cache #195] By Andris Pone President, Coin Branding – If someone had told you, nine months ago, that people were going to pour buckets of ice water over their heads, and that it would so permeate the public consciousness as read more

  • Is Your Brand Worthless? Then Your Name Shouldn’t Be Either.

    [Cache #194] By Andris Pone President, Coin Branding – “What’s a Zoosk?” This query formed the first sentence of our chapter on naming in Brand: It Ain’t the Logo.  Three years later, it is still a bloody good question.  Zoosk is a name read more

  • Belieb It: Ghomeshi Could Bounce Back

    [Cache #193] By Andris Pone President, Coin Branding – Last week, I was asked by CBC reporter Ioanna Roumeliotis if Jian Ghomeshi could ever rehabilitate his brand.  My answer was that it’s difficult to see a path to recovery for him.  If there is read more

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