Latest Blog Posts

  • Is Your Brand Worthless? Then Your Name Shouldn’t Be Either.

    [Cache #194] By Andris Pone President, Coin Branding – “What’s a Zoosk?” This query formed the first sentence of our chapter on naming in Brand: It Ain’t the Logo.  Three years later, it is still a bloody good question.  Zoosk is a name read more

  • Belieb It: Ghomeshi Could Bounce Back

    [Cache #193] By Andris Pone President, Coin Branding – Last week, I was asked by CBC reporter Ioanna Roumeliotis if Jian Ghomeshi could ever rehabilitate his brand.  My answer was that it’s difficult to see a path to recovery for him.  If there is read more

  • The Beer Store’s Brand Goggles

    [Cache #192] By Andris Pone President, Coin Branding – Yes, a brand is what people think of you.  And in a recent moment of inspiration, I suggested that even more important is what we think of ourselves.  But: too high a level of read more

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