Latest Blog Posts

  • Top 10 Branding Tips We Learned from Letterman

    [Cache #200] By Andris Pone President, Coin Branding – 10.  Focus.  Dave didn’t get the Tonight Show, and Leno beat him in the ratings every week, but Letterman didn’t fiddle with his formula in an effort to get more market read more

  • Introducing Foster, the Oaken squirrel

    [Cache #199] By Andris Pone President, Coin Branding – It turns out there is indeed a first time for everything, for I am now a father. Sort of. Because I have parented – or more accurately, named – a squirrel.  He is Foster, the animated brand spokessquirrel read more

  • Foster!

    Click on the image to see the first news clip about the Oaken mascot I was proud to name. More to come…

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