Introducing Oaken Financial
First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct. And now a tree – or rather, something oak-like – as in Oaken, the ...
Is Canada’s Brand a Joke?
Canada is not a hypocrite. But the founder of one of its biggest companies, a company built entirely on the idea of inclusion, tells women they are ...
Lululemon May Be BS; Tangerine May Be A Peach.
Note: a comment from yours truly on Indigo’s stock price drop, in the National Post. Lululemon May Be BS. Now we know why Lululemon founder and chairman Chip ...
Why You Want To Be Like Rob Ford
Why does the media, and now the chief of police, persecute Rob Ford? Because he’s overweight. And otherwise not easy on the eye. And because he is ...
The Friday Morning Blog Caches Out
A namer needs a good name. That was the driver behind the change from Andris and Associates to Coin. Just as it is for the transition, effective today, from The Friday Morning Blog to Cache. Names have jobs ...
Why Beer Is Not Like Insurance
THE 2ND OF 6 POSTS IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development ...