“If you are an active, good quality advisor, the issue is not being busy. It’s about being busy with the right clients. This is where Andris has come in and played a massive role in our marketing. How do we attract the right clients? By defining our brand and value, and creating an ecosystem so contagious, current clients can’t help but share.”
Ian Ardill, B.A., M.T.S.
Private Wealth Advisor
CEO, Ardill Group
Just the right match for your money®
www.ardillgroup.com
[Cache #256] Many people and organizations are afraid to say “Merry Christmas” to their clients. Or even use the word “Christmas” at all. I have
The main story I wanted to cover in this edition of Cache is the fear that many people have over saying Merry Christmas, and how leaning into it is an opportunity for you and your brand to stand out and create goodwill. Then Bondi Beach happened, and it seemed like talking about the fear that Christians and other Canadians have about saying Merry Christmas paled in comparison to the fear and murder that Jews are facing when it comes to Hanukkah. Hence this post.
Regarding the mass email that says Merry Christmas or Happy Holidays: the intent, presumably, is to reach out and make some kind of personal connection
