You have arrived at your level through unique experiences and have gained a wealth of wisdom – and so you have a lot to say. As a busy advisor, you may not have time to write blog posts or newsletters, but we can help make it quick and painless. Read on to learn why this form of communication has fantastic ROI.

Blogging is an excellent way to build on the Brand Foundation you created with Coin, share what makes you unique, dive deeper into what you do, build credibility and create content that can be shared in several ways. It makes you more referable, makes it easy to stay in touch with clients, and improves your visibility. In short, blogs help you establish authority, market effectively, and connect with your audience in multiple ways.

Make Yourself More Referable

How many times have you shared or received links to blog posts you thought were useful or entertaining? Blogs make it easier for others to refer you by giving them something tangible to share. When you share a compelling and insightful post with your clients, they can easily forward it. Same if they see it on social media. They may feel a sense of pride that motivates them to take action and refer you. Your clients are your best evangelists, and giving them something useful and easy to pass on provides a way to share why they believe in you. Going from “I know someone” to “This is my advisor, and here’s their brilliant take on recent changes in the market…” is pretty powerful.

Build on Your Brand Foundation

If you’ve done a ThinkAudit™ and Brand Foundation with Coin, you’ve invested a lot in developing how you want the world to see you. Blogs are the perfect opportunity to build on that message and get it in front of a larger audience. Sharing your insights and stories helps them see the one-of-a-kind value you offer. Posting and sharing them regularly creates consistent and strategic marketing, generating better ROI on all that work than leaving it parked in the driveway will.

Showcase Your Expertise

Here’s something we know from specializing in advisor marketing for more than 12 years now. You all think you’re different. We believe you! But you’re all – with exceptionally few exceptions – saying the same things.

So: instead of saying you’re great or different at what you do, show it. Use your blog to weigh in on market trends from your unique perspective, share solutions to common problems, explain important changes, or tell stories of how you’ve helped clients overcome challenges and reach goals. This is your chance to demonstrate your experience and wisdom, and give real-world examples to further position you as a knowledgeable authority in your field. And don’t worry about “giving away too much”—most readers won’t attempt to do it themselves, but they’ll trust you more when they’re ready to engage someone.

Expand Beyond Basic Web Content

Experts often have far more to say than can be accommodated on their About or Services pages. Those pages are designed to give visitors a quick overview and entice them to learn more—not overwhelm them with detail. If you have a lot to say, blogs are the place to do it. They’re perfect for sharing stories, insights, and experiences that cannot fit elsewhere. Want to explain your approach or share why a certain method is so effective? Blog about it. You can link these posts to/from your main pages or related posts, creating a richer experience for curious website visitors.

We Know You

Coin understands you – and can tell your story – in a way that other marketing professionals cannot. Andris has done the heavy lifting with you, to figure out what makes you unique and then express it in a one-of-a-kind way. Let’s take the next step and get your story out there.

Stay in the Spotlight (Increase Visibility)

Regularly posting blogs and sharing them increases your visibility, not just with prospects but with existing clients. Keeping in touch with both groups is important to building relationships. Sharing your articles is an opportunity to do this en masse and add variety to your communications.

A single blog post can do much more than sit on your website.

• Share it on social media to stay top-of-mind with your audience.
• Include it in a newsletter to stay connected with clients or prospects.
• Repurpose it on platforms like LinkedIn to reach a broader audience.
• Send a relevant post link in an email or DM follow-up with a prospect.
• Don’t keep all of your knowledge locked away! Share it with the world—and reap the rewards.

How to Begin

We’re here to make it easy for you. Basically, it takes just one 45-minute call per edition!