Sonnet Stands Apart
By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a ...
Shad is out as host of q
I had an enjoyable interview at CBC studios today with Deana Sumanac on the resignation of Q host Shad and his replacement by CBC Radio Two host Tom Power. Click ...
Boston Pizza Looks to Fatten Up Its Burger Share
Andris Pone, president of Coin Branding in Toronto, said Boston Pizza has done a decent job over time in letting customers know that its menu features items other than pizza. ...
Jian Ghomeshi Now Faces Court of Public Opinion in Trying to Rehabilitate Image
Toronto-based branding expert Andris Pone agreed with Bonner that Ghomeshi is in a really difficult spot because while he has been acquitted in the legal sense, he’s been convicted in ...
Will Amazon.com Inc crush Etsy.com with new ‘Handmade at Amazon’ category?
Although Etsy has a strong history and first mover advantage in the category, Amazon is still far more powerful, said Andris Pone, president of Toronto-based Coin Branding Inc. “As impressive ...
The Insurance & Investment Journal
Effective Succession Planning is a Process for Developing Potential
In his presentation, Pone encouraged advisors to get past “what” marketing – describing what they do – to instead embrace and create materials that tell clients and prospective clients why. ...