Tag Archives: brand culture

Andris Pone media comment on United

I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: (interview starts at 34:40)      

Posted in andris pone media comment, brand culture, brand experience, customer service, taglines | Tagged , , , , , | Leave a comment

Will Ferrell’s Joke About Life (Insurance)

[Cache #246] By Andris Pone – President, Coin Branding — Summer is the time of fun and laughter, and in that vein I found myself this week watching a 2011 YouTube video of Will Ferrell’s acceptance speech for the most read more

Posted in brand culture, rebranding | Tagged , , , , , , , , , | 2 Comments