Monthly Archives: September 2018

On CBC Radio One: Weight Watchers renames as WW

To align with their new strategy, Weight Watchers has changed their name to WW. What do I think of the new moniker?  You can listen here.    

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On CBC’s The National re Burberry

Yesterday I had the pleasure of an interview with The National concerning Burberry. Soon after being outed for burning unused product, they announced an end to the practice.  Is it great branding, pandering to environmentalists or a bit of both? read more

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