Monthly Archives: May 2016

Sophie Scares Us

[Cache #240] By Andris Pone – President, Coin Branding — Sophie’s crime?  Being popular.  And beautiful.  And articulate, stylish, pleasant, warm and giving.   In sum, she has a strong personal brand, one that rubs some people the wrong way.   Because read more

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Joy at Indigo: Reisman’s Brand Reciprocity

[Cache #239] By Andris Pone – President, Coin Branding — All too often, customer service sucks.  Especially in Canada.  Recently I was reacquainted with this conviction after a particular restaurant experience – but instead of deciding to write on this read more

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Earls: An Apology Well Done

[Cache #238] By Andris Pone – President, Coin Branding — Here’s something you probably didn’t know two weeks ago:  that Earls has been trying hard to serve only Certified Humane beef in its restaurants. But now, in all likelihood, you do.  read more

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Is Earls’ brand burnt? On CBC Radio One this afternoon

By Andris Pone – President, Coin Branding Last week, Earls Restaurants upset Alberta cattle farmers and others by announcing they would switch from Canadian to American beef, because they could not source sufficient quantities that met the Certified Humane standard. And today, they read more

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