Why Are You Here? Get It In Writing.
By Andris Pone – President, Coin Branding — Why are you here? Why do you do what you do? What is your unique purpose in this life? And ...
Lexus: The Inconsistent Pursuit of Perfection
SPECIAL GUEST BLOGGER: TED MATTHEWS Lead Author, Brand: It Ain’t the Logo* (*It’s what people think of you™) — How reasonable does it sound to you that Toyota could ...
Porter’s Brand Is In A Nosedive
My mentor Ted Matthews created the most meaningful and elegant definition in the world of branding: A brand is what people think of you. There is a second part of his definition that is ...
Wychwood’s What’s-his-names
Based on some delightfully warm greetings I had recently received, I once said that the #1 way to build your brand was simply to welcome people warmly. The ...
A Great Gift
Lead author Ted Matthews and I are proud to announce that Brand: It Ain’t the Logo has been picked up by all Target stores in Canada, as part of a special Father’s ...
There May Be Hope for Toronto After All
Dear Reader: Please watch next week for a very exciting announcement coming from Ted Matthews (lead author of Brand: It Ain’t the Logo) and me. ** Who among ...