The Beer Store’s Brand Goggles
By Andris Pone President, Coin Branding — Yes, a brand is what people think of you. And in a recent moment of inspiration, I suggested that even more important is ...
Target Steps Up Discounts
I had a very nice conversation with Hollie Shaw, business reporter at the National Post, yesterday. The article is here. —
Why Target Missed
By Andris Pone President, Coin Branding — The Target debacle has been so spectacular, it has endowed the following maxim with new meaning: “The only thing harder than building ...
Wychwood’s What’s-his-names
Based on some delightfully warm greetings I had recently received, I once said that the #1 way to build your brand was simply to welcome people warmly. The ...
Four Seasons, Singular Rule
When everyone wants to be you, you know you’ve achieved something very special. Such is the case with Four Seasons Hotels and Resorts, one of only two companies ...
The Ottawa RedBlacks: Dead Team Walking
As an Ottawa boy, I can tell you it was a great thing when Ottawa lost its CFL football team in the 1990s. Many Ottawans likely did not share ...