How To Turn Over A New Leaf
By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo? It could very well ...
Lexus: The Inconsistent Pursuit of Perfection
SPECIAL GUEST BLOGGER: TED MATTHEWS Lead Author, Brand: It Ain’t the Logo* (*It’s what people think of you™) — How reasonable does it sound to you that Toyota could ...
Be Different. In A Good Way.
By Andris Pone President, Coin Branding — Each of us has a profoundly deep desire to be different. If we did not believe that we were unique, that we ...
Tangerine Still A Question Mark
“Tangerine????” In so many words, this has been the typical reaction to Tangerine, the new name for ING Direct. I submit, however, that it’s unfair to judge a brand ...
Is Paulina Gretzky’s Bikini Too Small?
You know what? That’s an excellent question. And it’s my duty as an informed member of our society to check this out, with my very own eyes, ...
Moving sucks (just a little bit less)
Moving sucks. I could end today’s blogpost right there – type not another word – and we would all go away nodding our heads, just slightly comforted ...