Why Are You Here? Get It In Writing.
By Andris Pone – President, Coin Branding — Why are you here? Why do you do what you do? What is your unique purpose in this life? And ...
You Better Believe It
By Andris Pone President, Coin Branding — Each of us believes we are different from everyone else. It would be deflating like a New England football to believe ...
Want to Win? Ask Yourself Why.
SPECIAL GUEST BLOGGER: JENNIFER LOMAX We are very pleased to present a guest post by our strategic partner Jennifer Lomax, freelance consultant, Senior Strategic Planner at Harbinger and a ...
Why ask why?
It is an old maxim of marketing that to really sell something, one needs to talk about benefits, not features. In a hospital for example, a highly ...