By Andris Pone – President, Coin Branding — Why are you here? Why do you do what you do? What is your unique purpose in this life? And ...
By Andris Pone President, Coin Branding — Each of us believes we are different from everyone else. It would be deflating like a New England football to believe ...
SPECIAL GUEST BLOGGER: JENNIFER LOMAX We are very pleased to present a guest post by our strategic partner Jennifer Lomax, freelance consultant, Senior Strategic Planner at Harbinger and a ...
It is an old maxim of marketing that to really sell something, one needs to talk about benefits, not features. In a hospital for example, a highly ...