By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city ...
By Andris Pone President, Coin Branding andris@coinbranding.com — Earlier this year, deep in the tortuous tenure of Mayor Rob Ford, the Globe and Mail correctly observed that Toronto’s brand could use ...
Is Canada’s brand a joke? That was the question I asked last year, in the midst of Canadians like Rob Ford, Justin Bieber and Chip Wilson behaving badly and attracting much mockery from a ...
This summer I was in an elevator in Saskatchewan. Not of the grain kind, those icons largely gone, but of the Best Western kind in the small city ...
I’ve just received a branding question I’ve never heard before. It is from a client familiar with my insistence that we don’t just pick a name or tagline we “like.” ...
“Is it true y’all have a crack smoking mayor?” Toronto, this is your brand in New Orleans, Louisiana (and pretty much everywhere else), where a friend received ...