The Beer Thrower Is Just Our Scapegoat
By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city ...
Coin Endorses John Tory as Best for Toronto’s Brand
By Andris Pone President, Coin Branding andris@coinbranding.com — Earlier this year, deep in the tortuous tenure of Mayor Rob Ford, the Globe and Mail correctly observed that Toronto’s brand could use ...
The Hip Anomaly: Does Canada Even Have A Culture for Netflix to Kill?
Is Canada’s brand a joke? That was the question I asked last year, in the midst of Canadians like Rob Ford, Justin Bieber and Chip Wilson behaving badly and attracting much mockery from a ...
Toronto The Cheap
This summer I was in an elevator in Saskatchewan. Not of the grain kind, those icons largely gone, but of the Best Western kind in the small city ...
Why This Logo Is Perfect For Toronto
I’ve just received a branding question I’ve never heard before. It is from a client familiar with my insistence that we don’t just pick a name or tagline we “like.” ...
Toronto Deserves a New Logo
“Is it true y’all have a crack smoking mayor?” Toronto, this is your brand in New Orleans, Louisiana (and pretty much everywhere else), where a friend received ...