How many of your customers have tattooed your logo on their bodies? If your company happens be called Anytime Fitness, a chain of more than 2,400 gyms in ...
By Roma Chopra, Research Associate When naming, there are two broad categories of name types to arrive at: descriptive and allusive. The descriptive name, as its title ...
How much will Tiger’s transgressions cost his brand? What his endorsers are paying for Companies like Nike, American Express and Accenture are paying Tiger megabucks to convey certain characteristics they ...