Iconic Game, Iconic Name
I was in Ottawa last weekend and was struck by something I didn’t see anyone wearing: an Ottawa RedBlacks shirt. Not a single one. Even though the ...
The BlackBerry Raspberry
Imagine the stock price of your company has fallen 80% in the past two years. You have one final chance to make a comeback: it’s do-or-die, period. So ...
WestJet: Love thyself
After 16 years of building a universally-respected brand, does WestJet nonetheless have a serious self-esteem problem? Why else would they even consider excluding WestJet, or even a reference ...
Bar Rescue: Should Weber’s name have been stripped?
Sometimes, radical change is required. The latest episode of Bar Rescue on Spike TV, in which a bar owner was being robbed blind by one of his staff members, was ...
Bar Rescue: always being right is never as easy as it looks
We all like to be right, preferably all the time. But all too often we are wrong. We make mistakes. We misunderstand a set of facts or ...
Book excerpt: How many billions have you spent?
Now on sale and number one The fully-updated and revised second edition of Brand: It Ain’t the Logo* (*It’s what people think of you™), #1 on the Globe ...