Andris and Associates has changed to Coin
Imagine you own a dating website. All else being equal, with which name do you think you’d have to spend more on marketing: Zoosk or eHarmony? I say Zoosk, a ...
When you’re out of Effen ideas
Elsewhere I have described FCUK, the name for a clothing brand, as “creatively bankrupt.” When you resort to jumbling swearwords, you’re pretty much out of ideas. But ...
Great names mean business
Great names mean business™ Great names: have jobs to do. are memorable. are meaningful. convey how you are different. make money. supercharge messaging. save you money on marketing and advertising. ...