By Andris Pone – President, Coin Branding — Sophie’s crime? Being popular. And beautiful. And articulate, stylish, pleasant, warm and giving. In sum, she has a strong personal brand, ...
By Andris Pone – President, Coin Branding — “…Ghomeshi’s lawyer strides up the centre aisle to the defence table, sweeping past in a stunning black dress and designer ...
By Andris Pone President, Coin Branding — The Charlie Hebdo massacre has confirmed once again the inestimable power of words and ideas. They clearly have the power to anger ...
By Andris Pone President, Coin Branding — The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. ...
By Andris Pone President, Coin Branding andris@coinbranding.com — Earlier this year, deep in the tortuous tenure of Mayor Rob Ford, the Globe and Mail correctly observed that Toronto’s brand could use ...