Sophie Scares Us
By Andris Pone – President, Coin Branding — Sophie’s crime? Being popular. And beautiful. And articulate, stylish, pleasant, warm and giving. In sum, she has a strong personal brand, ...
The Stiletto-Sharp Brand of Marie Henein
By Andris Pone – President, Coin Branding — “…Ghomeshi’s lawyer strides up the centre aisle to the defence table, sweeping past in a stunning black dress and designer ...
What Word Will You Own in 2015?
By Andris Pone President, Coin Branding — The Charlie Hebdo massacre has confirmed once again the inestimable power of words and ideas. They clearly have the power to anger ...
Tim Hortons: Brazilian as a Bikini Line
By Andris Pone President, Coin Branding — The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. ...
Coin Endorses John Tory as Best for Toronto’s Brand
By Andris Pone President, Coin Branding andris@coinbranding.com — Earlier this year, deep in the tortuous tenure of Mayor Rob Ford, the Globe and Mail correctly observed that Toronto’s brand could use ...